You’re working harder than ever, but your revenue is still unpredictable, and burnout feels inevitable. The problem isn’t you—it’s your business model, and it’s time to fix it.

If you've ever felt like you're forcing yourself to follow strategies that don’t feel like you—this one's for you. In this post, I share how I ignored my gut, followed a playbook that wasn’t aligned with me, and flopped. But more importantly, I break down why reflection (on both successes and failures) is the key to building a business that actually works—for you.

For years, I thought my inability to stick with projects was a personal failure—until I was diagnosed with ADHD at 38, and everything clicked into place.

In this post, I’m sharing how I stopped fighting my brain and started building a business around how it actually works—turning what I once saw as weaknesses into my biggest superpowers.

Struggling to niche down? The problem isn’t you—it’s the bad advice you’ve been given.

In this post, I break down why focusing on outcomes (instead of just services or skills) gives you more freedom, clarity, and the ability to attract high-value clients without feeling boxed in.

Most business coaching programs set you up to fail by focusing on growth before helping you build a foundation to sustain it.

In this post, I break down why so many entrepreneurs waste thousands on programs that leave them more frustrated than ever—and what you actually need to do to build a business that scales.

If selling makes you feel pushy, awkward, or just plain icky, you’re not alone—but you don’t have to force yourself into outdated, high-pressure tactics to land clients.

In this post, I share my Solo CEO Offer Validation System, a no-pitch, no-hard-sell approach that helps you co-create an offer your network wants to buy (without ever feeling like you're “selling”).